Spotlight









| Detail | Information |
| Brand | Secret Recipe |
| Founded Globally | 1997 |
| Bangladesh Launch | October 11, 2017 |
| Local Partner | Pepperoni Ltd . (Fair Group) |
| Total Outlets | 16 across Dhaka & Chattogram |
| Known For | Award-winning cakes & fusion food |
| Major Awards | Best Café Retail Category (BBF 2021) |
| Socials | Instragram . Facebook |
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Secret Recipe began its journey in Malaysia in 1997 and grew into the largest café chain in the country, with more than 440 outlets across Asia Pacific. Bangladesh joined that story in 2017, when Pepperoni Ltd, a concern of Fair Group, brought the brand to the local market.
Today, the café operates 16 outlets across Dhaka and Chattogram, strengthening its footprint through steady expansion rather than rapid overreach. In just seven years, Secret Recipe has become a familiar name among those searching for the best café in Bangladesh.

Secret Recipe’s appeal lies in balance.
The brand focuses on:
This approach supports its promise of premium café experience in Bangladesh, without pushing customers into “special-occasion only” territory.The interiors reflect the same thinking. Modern, bright, and comfortable, the spaces work equally well for family gatherings, work meetings, or long conversations over coffee.
Over the years, the Secret Recipe has become synonymous with birthdays, anniversaries, and milestones. Customer reviews often highlight how the cakes feel indulgent but not overly sweet, making them suitable for all age groups.
Two crowd favorites consistently stand out:
These award-winning cakes in Dhaka aren’t just desserts. They often become the centerpiece of the table and the moment everyone remembers.

Beyond cakes, Secret Recipe offers a fusion food menu that supports longer visits. Customers describe the experience as dependable, comfortable, and easy to return to. That consistency earned them the Best Café Retail Category Award from Bangladesh Brand Forum in 2021.
Globally, Secret Recipe also received the Best Brand Platinum Award at the Star Outstanding Business Awards in Malaysia in 2023.
These recognitions reflect long-term trust, not short-term trends.
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Secret Recipe has become a default choice for:
By expanding into prime urban locations and maintaining consistent quality, the café continues to support local communities while staying accessible to a wide audience.

Whether you’re looking for a birthday cake café or a comfortable place to celebrate life’s moments, Secret Recipe remains a dependable choice.
Stay updated on new launches, seasonal cakes, and outlet openings.
🌐Website: https://www.secretrecipe.com.bd
📩Email: info@secretrecipe.com.bd
📞Hotline : 09613505085
📍Location: Secret Recipe Bangladesh
📱Follow: Instragram

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