The clothing line Rastah, founded by Zain Ahmad, is well-known. Several worldwide superstars, including Anil Kapoor, Riz Ahmed, and Iman Vellani in the Disney+ series Ms Marvel, have worn it, earning him a spot on Forbes’ 30 under 30 lists. Many now favor this brand because of its distinctive style and ‘unique’ price tags. Ahmad has finally shared details of his brand’s emergence.
Ahmad refused when asked if he would be content if his brand were successful. Still, as the owner, he generated no profit: “It’s one of those situations when having money isn’t everything, but it certainly helps to round out the package. The success of my team, their well-being, and whether or not they are making progress in their professions to go even further are what truly make me happy. Because we operate in a capitalist environment, we will have to terminate staff if we aren’t making money. If we aren’t making any money, it suggests that our work hasn’t impacted customers.”
To establish Rastah, Ahmad admitted that he had “enough” money, but it wasn’t much. “In 2018, I had between $4,000 and $5,000 in Ethereum, Litecoin, Bitcoin, and other cryptocurrencies, and I sold part of it and put the money toward Rastafarianism. My father gave me a lot of assistance. He first donated between Rs. 800,000 and Rs. 1 million, which was quite beneficial. But not the outrageous sums of money that some belief are required to launch a business.
He explained that he was still in his final semester of college when he first began. Thus all of the goods had to be transported to his apartment in Canada because he had no workers at the time and had to handle everything on his own.
“When I relocated to Pakistan, I was eager to market my goods here. But because it didn’t result in that many sales, our price point was somewhat controversial in the Pakistani market. But in the US and Canada, things are going fine. However, he said in the past 12 to 16 months, the sales in Pakistan have started to soar.”
The Moroccan-American rapper French Montana was wearing the company’s sweatpants and an overcoat when Ahmad mentioned being featured in Vogue and stocking at Hypebeast. The business owner claims that the singer of “Unforgettable” learned about the company from a mutual, who also happens to be a fellow Pakistani member of the singer’s crew.
But, locally, Ahmad also gets DMs complaining about the excessive prices because most things start at $85.
The designer further admitted that he was unaware that Kapoor wore Rastah clothing in his most recent movie JugJugg Jeeyo, calling it a “total surprise” given that the Rastah denim jacket he wore was an antique that Ahmad had given to Harshvardhan Kapoor. “I believe he might have given it to his father, and he wore it in the movie. I was unaware of it, and I started getting clips about the movie from people who had seen it.”
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