Snows Design: Turning Jalebis Into Jewelry

From a college nickname to a viral brand, meet the designer turning your favorite childhood snacks into lightweight statements.

We all have that one memory that teleports us home. Maybe it’s the crinkle of a biscuit wrapper. Or the sticky sweetness of a jalebi at a street fair. Snows Design bottles that feeling.

Based in New York, this brand transforms specific South Asian memories into vibrant, wearable art. What started as a side hustle is now a cultural phenomenon.

It’s nostalgic. It’s loud. And it’s incredibly lightweight.

⚡ Fast Facts: Snows Design

Key Element	Details
Founder	Sonam (aka “Snow”)
Location	New York (Ships worldwide)
Signature Line	Desi Khana (Desi food inspired)
Price Range	$30 – $60
Top Collabs	Taco Bell (2022), Disney (2025)
Platforms	Instagram, Facebook, Website

🥣 The “Snow” Story

The name isn’t about the weather. It’s a college nickname that stuck. A friend’s brother mixed “Sonam” with “Snowman,” and “Snows Design” was born.

Sonam started the business in 2013 to cover college expenses. But in 2022, everything changed.

Inspired by the sounds of her mother’s kitchen, the sizzle of the tawa and the smell of spices, she launched the Desi Khana line. It wasn’t just jewelry anymore. It was a way to wear your heritage.

🥨 Art For Your Ears: Snows Khana Collection

Visit the shop, and you aren’t just browsing earrings, you’re browsing memories.

Here is what the community is obsessing over:

• Jalebi Baby ($32): 🥨
  Captures the chaotic, syrupy swirls of the iconic sweet.
• Parle G ($32): 🍪
  A tribute to the biscuit that defined generations of chai breaks.
• The Mithai Dabba ($120): 🎁
  A premium brass box bundle containing three sweet-treat earrings.
• Masala Chai ($32): ☕
  A tiny, detailed ode to the comfort of a hot cup of tea.

The Best Part? No Ear Fatigue. Traditional Desi jewelry is heavy, however, Snows Design’s pieces are laser-cut and hand-assembled. They are hypoallergenic andlight as a feather. You get the “heavy” look without the pain.

🚀 Big Wins & Community Love

You know a brand is legit when Taco Bell calls. In 2022, Snows Design partnered with the fast-food giant for Raksha Bandhan. They created “Sauce Packet Rakhris” that went viral instantly.

Next Stop: Disney. The brand has recently partnered Disney through Diwali Dance Fest 2025. This proves that niche cultural stories have global appeal. 

But the real wins are the customer reviews. People don’t just say “it’s cute.” They say, “This reminds me of the corner store in India.” It is jewelry that sparks a conversation.

🌟 Check Them Out!

Ready to wear your favorite memory?

Grab a pair of Jalebi earrings or a custom name necklace today.

• 📍 Website: snowsdesign.shop
• 📸 Instagram: @snowsdesign
• 💸 Vibe: Affordable Luxury ($30–$60)

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