Bangladesh’s digital stage just got louder. Ripon Mia, one of the country’s most popular digital content creators, has made his official music video debut, and he’s doing it with some of the industry’s biggest names.
From Skits to Soundtracks
The new hip-hop-driven ad campaign, Beat the Heat, brings Ripon alongside renowned composer Fuad Al Muqtadir and rapper Black Zang, blending Fuad’s infectious beats with Zang’s sharp verses. Directed by Sohan Rahman and produced by Pinwheel Production House, the project was filmed in Dhaka and carries the energy of a summer anthem with a commercial twist.
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Ripon’s Natural Screen Presence
For Ripon, whose rise has come through skits, reels, and relatable online storytelling, this marks a new chapter. His screen presence, playful yet grounded — gives the video an authenticity that connects with viewers beyond a scripted ad. The team behind Beat the Heat credits Ripon’s ability to “own the moment” as a key reason the project feels fresh.
Fuad and Black Zang Bring the Vibe
Fuad’s music sets the pace with layered instrumentals that merge old-school hip-hop with a polished commercial sound. Black Zang adds his signature Dhaka street-rap cadence, grounding the ad in urban culture while still making it accessible to mainstream audiences. The trio’s collaboration reflects a trend in Bangladeshi advertising, which is moving away from purely product-centric campaigns to experiences powered by music and storytelling.
More Than an Ad, A Summer Anthem
Beat the Heat by Dettol positions itself as a summer track that would live on playlists long after its campaign cycle ends. For Ripon, it’s not just a debut, it’s a statement that creators can cross into music and entertainment seamlessly.
