The famous Chhanamukhi sweetmeat from Brahmanbaria has officially received Geographical Indication (GI) status, marking a key milestone for this regional delicacy. Known for its labor-intensive process, requiring up to eight liters of cow milk for just one kilogram, this recognition not only boosts global awareness but also provides essential protection for local artisans, preserving the heritage of this cherished treat.
The Origins and Craftsmanship Behind Chhanamukhi
Chhanamukhi traces its roots to the British colonial era in Brahmanbaria. Its meticulous production process, using around seven to eight liters of cow’s milk per kilogram, is what makes this sweet so unique. The dedication involved has captivated palates for generations, contributing to its growing appeal.
Significance and Global Fame
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Chhanamukhi holds a special place in both local and international cuisines. Priced at Tk700 per kg, its rich flavor and elaborate preparation have earned widespread admiration. In 1986, former Pakistani president General Ziaul Haque praised the sweet during an event at the Bangladesh Embassy, underscoring its cross-border popularity. The GI status further solidifies its reputation, ensuring its legacy continues for future generations.
GI Application and Approval Journey
The application for Chhanamukhi’s GI status was submitted in April 2022 by the Brahmanbaria District Commissioner, and by April 2023, it was officially registered as GI-75, marking a significant step in safeguarding this traditional delicacy.
Market Value and Production Challenges
Currently, Chhanamukhi sells for Tk700 per kilogram, a testament to its premium status. However, the production is highly demanding, with each kilogram requiring up to eight liters of milk. These challenges may limit scaling production, but the new GI status opens doors to broader markets, offering new growth opportunities for local producers.
Endorsement from Former Pakistani President
Chhanamukhi’s legacy extends beyond Bangladesh. In 1986, former Pakistani President Ziaul Haque publicly praised the sweet at a Bangladesh Embassy event, further amplifying its reputation. This recognition fostered goodwill and cultural exchange between the two nations.
International Attention and Cultural Impact
Chhanamukhi has garnered international media attention, with Ziaul Haque’s compliments sparking global interest. This exposure has heightened appreciation for Bangladesh’s culinary traditions, transforming the sweet into a symbol of cultural pride and promoting positive international relations.
GI Certification and Preservation of Tradition
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The Department of Patents, Designs, and Trademarks (DPDT) in Bangladesh plays a key role in recognizing and certifying GI products and ensuring compliance with international standards. By protecting regional crafts through GI certification, they promote and preserve local heritage.
Chhanamukhi’s Future as a GI Product
With Chhanamukhi’s recognition as a GI product, its producers celebrate the craftsmanship and heritage that define this beloved sweet. This status not only protects its authenticity but also enhances its global visibility, promising economic benefits for local artisans. As Chhanamukhi joins other GI-recognized products in Bangladesh, it reflects the nation’s dedication to preserving and promoting traditional culinary arts.
