Mehar Protiva: The Entrepreneur Redefining Luxury and Necessity

Entrepreneurship often begins with a dream—a vision that pushes boundaries and breaks the mold. For Mehar Protiva, founder of Mehar’s, that vision blossomed into a thriving business grounded in authenticity, resilience, and creativity. From her early days as a freelancer to becoming a force in Bangladesh’s luxury retail market, Mehar’s story is an inspiring reminder that passion, when pursued with purpose, can lead to exceptional outcomes. In this exclusive interview with TINDS, Mehar reflects on her journey and shares insights that can motivate budding entrepreneurs.

TINDS: Can you tell us about your background and what you did before starting Mehar’s?

Mehar: I began as a freelance writer and proofreader around 2013. Then I worked in a multinational company for three years. While it paid the bills, it never fulfilled my desire to build something of my own. That desire kept growing stronger until I finally took the leap.

TINDS: What sparked the idea for Mehar’s?

Mehar: Business is in my blood. I grew up in a family with a strong entrepreneurial mindset, so it always intrigued me. One day, I decided to start a side hustle. I invested just 4,000 taka in four MAC lipsticks. That was my humble beginning. I created a Facebook group and started from there.

TINDS: Why do you think your products caught on so quickly?

Mehar: At that time, it was really hard to find authentic branded cosmetics in Bangladesh. I never compromised on quality, and people appreciated that. Authenticity became the foundation of Mehar’s. That trust is what helped the business grow.

TINDS: How did your business evolve from an online store to a physical showroom?

Mehar: As orders increased and customer demand grew, I felt it was time to take the next step. In 2019, I left my corporate job and opened our first showroom in Banani. That’s when things got real. It was both exciting and nerve-wracking.

TINDS: TINDS: What was the most difficult challenge you faced along the way?

Mehar: The pandemic, without a doubt. Luxury items were no longer a priority for most people. I had to think fast. I introduced products like hand sanitizers, snacks, chocolates—basic necessities that people needed. That pivot saved us.

TINDS: Despite the pandemic, you made remarkable profits. How did that happen?

Mehar: Honestly, it was all about adapting. Even during lockdowns, we managed to earn over 2 million taka per month. We listened to what people needed and responded quickly. That flexibility was crucial.

TINDS: How did your team support you during this period?

Mehar: I had eight amazing employees and didn’t let go of a single one during COVID. We worked together to find new ways to serve our customers. Their loyalty and commitment helped keep the brand strong.

TINDS: TINDS: Has anyone been a key support system in your journey?

Mehar: My husband has been my biggest supporter. From sourcing ingredients to handling logistics, he’s always been there. He’s as much a part of Mehar’s success as I am.

TINDS: What keeps you motivated to keep building Mehar’s?

Mehar: For me, business is like an addiction—in a good way! I love the adrenaline, the problem-solving, the creativity. Every day brings something new, and that keeps me going.

TINDS: What are your plans for expanding Mehar’s in the near future?

Mehar: We’re planning to open a new outlet in Dhanmondi. I’m also launching Mehar’s Kids, which will focus on children’s products. And we’ve listed on Foodpanda too, so people can access our essentials easily.

TINDS: What does Mehar’s Kids aim to offer?

Mehar: I’ve always wanted to explore new markets, and children’s products felt like a natural extension. With Mehnur Baby Shop, we aim to provide trustworthy, high-quality items for parents who value safety and authenticity.

TINDS: How do you stay ahead in such a competitive market?

Mehar: I focus on three things: authenticity, quality, and customer service. When your customers know they can trust you, they’ll come back no matter what others are offering.

TINDS: What advice would you give to someone thinking of starting a business?

Mehar: Just start! Even if you have a small amount to invest, believe in your idea. Consistency, not capital, is what makes a business successful.

TINDS: If you could give one message to your younger self, what would it be?

Mehar: Take more risks earlier. Fear holds us back, but once you step out, you realize how much you’re capable of.

Mehar Protiva’s story is a shining example of how grit, creativity, and belief in oneself can shape a powerful brand. From a single Facebook group and four lipsticks to a thriving business with a dedicated team and ambitious future plans, Mehar has built more than a brand—she has built a legacy. As she looks ahead to new ventures like Mehnur Baby Shop and additional outlets, it’s clear that this journey is just getting started. Her story serves as a beacon for anyone daring to turn a small idea into a big impact.

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