Spotlight









An iconic chapter in South Asian fashion began on January 21, 2026. With the grand opening of the Maria B Bangladesh flagship store in Dhaka, the Pakistani powerhouse has officially marked its first major international milestone.
The opening signifies a pivotal step in the brand’s global strategy, representing the first time a major Pakistani fashion brand has established a direct, physical retail presence in the country. Located at the Centre Point Mall in Dhaka, the flagship store welcomed its first customers this week, positioning the city as a pivotal destination in MARIA B’s global expansion journey. This strategic move signifies a new era of cross-border commerce, reflecting the brand’s deep connection with Bangladeshi audiences and the skyrocketing demand for authentic South Asian luxury.
By offering a curated selection of unstitched fabrics, ready-to-wear lines, and intricate jewelry, the brand aims to provide direct access to original designs, effectively eliminating the reliance on third-party resellers.
Ultimately, this venture sets a promising precedent for future collaborations, potentially paving the way for a more integrated and vibrant regional fashion market.
| Detail | Information |
| 🏷️ Brand | MARIA B |
| 👩 Founder | Maria Butt |
| 📍 Location | Centre Point Mall, Dhaka |
| 🌍 Origin | Pakistan |
| 🛍️ Offerings | Unstitched, Pret, Formals, Jewelry |
| 🏆 Milestone | First Pakistani brand to open a store in BD |
| 📱 Social | Instagram, Facebook. Website |
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Often called the “Coco Chanel of Pakistan,” Maria B has transformed the fashion landscape through originality, cultural storytelling, and constant evolution. A PIFD graduate, she launched MARIA.B in 1999 with a single outlet and a bold East-meets-West vision. Today, the brand stands as Pakistan’s most diverse fashion house—spanning prêt, unstitched, bridal, menswear, kidswear, and accessories—with a strong nationwide retail presence and a growing UK footprint.

For Founder and Creative Director Maria Butt, this expansion is far more than a business transaction—it is a personal triumph. Speaking candidly at the exclusive launch event, she described the opening as a deeply emotional moment in her career.
“Opening our first international store in Bangladesh has always been close to my heart. We have long received immense love and support from this region,” she shared with the press.
She emphasized how instantly welcoming the city felt to her and her team. “In just two days, Bangladesh has begun to feel like home,” Butt noted warmly. She cited the region’s shared love for vibrant fashion, rich culture, spicy food, and deeply rooted family values as the connecting force that bridges the two nations.
The new Dhaka showroom has been architecturally designed to offer a world-class retail experience, rivaling international standards found in Dubai or London. Stepping inside, customers are greeted by an ambiance of sophistication, characterized by soft lighting and elegant displays that highlight the intricacy of the fabrics.
The store features a curated selection of the brand’s most sought-after lines, specifically chosen to cater to the Dhaka climate and lifestyle:
Every category reflects the brand’s signature philosophy: a seamless blend of traditional craftsmanship with modern, wearable silhouettes.

This launch represents a strengthening of creative ties across South Asia. For decades, fashion narratives in the subcontinent have been influenced by shared aesthetics—embroidery techniques, color palettes, and fabric choices. However, access has often been fragmented. By establishing a physical footprint, MARIA B is facilitating a direct cultural exchange. The opening event featured a spectacular “Ramp Walk” showcase, a first of its kind for the venue.
Maria Butt personally greeted high-profile guests and presented the latest collection, highlighting themes of festive elegance and modest luxury—two pillars that resonate deeply with the Bangladeshi market.
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The arrival of MARIA B signals a major paradigm shift in South Asian retail economics.
Here is why this development is critical for the industry:
For the fashion industry at large, it sets a promising precedent. If successful, this could open the floodgates for other major South Asian lifestyle brands to invest in Dhaka, turning the city into a true regional fashion hub.
Don’t miss out on the latest arrivals. Stay updated on new collections, seasonal sales, and outlet openings by connecting with the official channels below.
🌐Website: Maria.b
📩Email: mariab@mariab.pk
📍Location: Centre Point Mall, Dhaka
📱Follow: Instagram, Facebook, website

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